Johnny UnarBattle-tested process
Every agency claims to have a process. Most of them are a slide deck that gets ignored after the kickoff call. Ours is different because it's battle-tested across 40+ projects and continuously refined. It's not rigid — it adapts to project size and complexity — but the core phases are non-negotiable because skipping them is how projects go sideways.
Discovery phase
Week 1–2 is Discovery. We interview stakeholders, audit existing systems, analyze competitors, and define success metrics. The output is a Project Brief — a single document that captures scope, technical approach, timeline, and acceptance criteria. Both sides sign off before a single line of code is written. This document prevents 90% of scope creep because everyone agreed on what 'done' looks like.
Build sprints
Weeks 3–8 are Build sprints. Two-week cycles, each ending with a deployable increment. Design and development run in parallel — designers stay one sprint ahead. Every sprint has a demo where you see real, working software (not mockups). Feedback is incorporated immediately. We deploy to a staging environment after every sprint so you can test on real devices. No surprises at launch.
Polish and launch
Weeks 9–12 are Polish and Launch. Performance optimization, accessibility audit, SEO setup, analytics integration, and security hardening. We run load tests, cross-browser tests, and real-device testing. Launch day is anticlimactic by design — because everything has been tested and approved in staging. Post-launch, we monitor for 2 weeks, fix any issues, and hand over documentation. Then we transition to maintenance — or start planning phase two.
