Johnny UnarThe line has disappeared
The line between websites and native apps has all but disappeared. Progressive Web Apps combine the reach of the web with the performance of native — installable, offline-capable, and fast enough that users can't tell the difference. And unlike native apps, you don't need separate codebases for iOS and Android.
The business case is clear
The business case is compelling. PWAs cost 30–50% less to build than native apps, deploy instantly without app store approval, and update automatically. Starbucks saw a 2x increase in daily active users after launching their PWA. Trivago reported a 150% increase in engagement. These aren't edge cases — they're the norm for well-built PWAs.
Mature technology stack
The technical foundation is mature. Service workers handle offline caching and background sync. The Web Push API enables native-style notifications. The Web App Manifest makes installation seamless. And with frameworks like Next.js, building a PWA is no longer a separate effort — it's a configuration layer on top of your existing web app.
When to choose PWA
Not every project needs a PWA. If you're building a simple marketing site, a standard web app is fine. But if your users need offline access, push notifications, or app-like navigation — and you don't want to maintain two native codebases — a PWA is the answer. At steezr, we've shipped PWAs for e-commerce, SaaS dashboards, and internal tools. The ROI speaks for itself.
