Johnny UnarA new discipline is emerging
Google's AI Overviews, ChatGPT search, and Perplexity are changing how people find information. Traditional SEO still matters, but a new discipline is emerging: Generative Search Optimization (GSO). If your content isn't structured for AI consumption, you're invisible to the next generation of search.
Intent over keywords
AI search engines don't just match keywords — they understand intent, context, and relationships. This means your content needs to be clear, well-structured, and authoritative. Use descriptive headings, answer questions directly, and provide concrete data points that AI models can extract and cite.
Structured data is your secret weapon
Structured data (JSON-LD) is more important than ever. Schema markup helps AI models understand what your page is about, who wrote it, and how it relates to other content. FAQ schemas, How-To schemas, and Article schemas are particularly valuable for GSO.
Be the best answer
The brands that win in the AI search era will be the ones that create genuinely useful, well-structured content — not the ones gaming algorithms. Focus on being the best answer to your audience's questions, and the AI will find you.
