design · 2024
Cucumber Martini
A minimalist e-shop for a Prague knitwear brand where architecture meets fashion — every piece designed to be worn, not just seen.
cucumbermartini.cz
/challenge
The Challenge
Cucumber Martini creates knitwear inspired by architecture and space — minimalist, intentional, gender-fluid. They had a strong visual identity and a loyal following, but no online store. They needed an e-commerce experience as curated as their collections, without the complexity of managing a full tech stack.
/solution
The Solution
We designed a clean, photography-forward Shopify store that lets the garments breathe. The layout mirrors the brand's architectural inspiration — structured grids, generous whitespace, and a checkout flow so smooth it feels invisible. Every detail, from hover states to size guides, was crafted to convert browsers into buyers.
/results
Key Results
+120%
Online revenue
-25%
Cart abandonment
+55%
Mobile conversion
/Next project
design · 2024