Cucumber Martini

A minimalist Shopify e-shop for a Prague knitwear brand where architecture meets fashion.

/challenge

The Challenge

Cucumber Martini makes minimalist, gender-fluid knitwear with an architectural eye. They had a strong identity and a loyal following but no online store. They wanted commerce that felt as considered as their collections, without the headache of running a custom stack.

/solution

The Solution

We built a clean, photography-led Shopify store that gives the garments room to read. The layout takes cues from the brand's architectural inspiration: structured grids and generous negative space. The checkout stays out of the way.

/results

Key Results

+120%

Online revenue

-25%

Cart abandonment

+55%

Mobile conversion

/Next project

2024

DesignShopify

Biohacking Academy

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A minimalist Shopify e-shop for a Prague knitwear brand where architecture meets fashion.